Who will buy it from you?
… people who want to make ‘decent’ decisions regarding their purchasing but, with their busy lives, can’t find time to hunt for your company. They prefer to buy things that give something back to the community or, at least, don’t cause harm. They think that there is so much spin and marketing these days that it is hard to find the truth, and they often have a cynical view of ‘big business’. They are pragmatists. They want to act with a social conscience but don’t want to be dull and ‘worthy’; being ethical needs to fit in with their lifestyles. They prefer to buy locally, like organic, do as much recycling as they can and want to contribute to their communities.
Actually, it’s people like us … we want to do what we think is right but we struggle to make the time to find information. That’s why Bristol & Bath Green Pages is so useful - it provides focussed, distilled information to people who want to shop ethically but who are very busy. We think these people are your customers…